The Spring Festival is not closed, the electricity supplier industry behind the pursuit of what – So-kisstudou

The Spring Festival is not closed, the electricity supplier industry behind the pursuit of what? The Spring Festival is not closing technology Sohu, micro-blog has recently become a hot word, including Tmall supermarket, Suning and other electricity providers in their spare no effort to the promotion promotion strategy — the Spring Festival this year, is not closing, in addition to three times the wages of labor law, such as courier practitioners, but also generous subsidies. Rookie network Spring Festival without closing the electricity supplier to a climax, the company announced that the assembled goodaymart, Vientiane, Anna and other dozens of companies and courier company warehouse with nearly 120 thousand employees at the end of the formation of the strongest logistics force, ensure that during the Spring Festival, the country’s more than 90 major city to maintain normal distribution. The Spring Festival is not closing the electricity supplier, on the surface, Tmall, Suning and Haier goodaymart behind a promotion industry collusion, but behind this also implies the profound changes in the industry. Let me count the ways. The Spring Festival is the electricity supplier, and Internet traffic is low, every year after the Spring Festival, the Internet traffic goes through a cliff fall. However, from the beginning of 2010, this traffic volatility began to have obvious changes, the Spring Festival electricity providers and even Internet traffic is heating up. The Internet is the mapping of the offline society, and even amplification. First of all, China is a two yuan divided society, city and country, a huge floating population, migrant workers in the city. After returning home, resulting in a substantial drop in Internet traffic. Two conditions, make up the gap of two yuan, 1 divisions: the rise of mobile Internet, let the Internet to lower the threshold, is no longer a simple Internet through PC, including the rise of mobile terminal intelligent mobile phone; 2, China accelerated urbanization and new rural construction achievements, make the informatization construction and rural gap in the city reduced. All of the above macro explanation, specific to the electricity supplier level has several other factors: 1, the rise of mobile providers, electricity providers shopping in lower threshold, no longer by the time and place restrictions; 2, electrical goods category in the break through the bottleneck of the original, it has become the main stream service standard and offline retail same; 3 the electricity supplier, such as warehousing and distribution facilities, and with the development form of rookie network coordination, improve. First, natural needless to say. Let’s explain the two or three point. First of all, electricity commodity in the expansion, we see in the rookie network announcement, the main category, covering: Tmall supermarket, home appliances, mobile phone, clothes and other categories of goods, "in addition to ensure the normal distribution during the Spring Festival holiday, most of the core city consumer orders the next day, will be the fastest on the same day to". The breakthrough points are: Tmall supermarket, large appliances, mobile phones and so on. Electricity supplier was marginal product edge consumption, now mainstream products mainstream consumption. During the Spring Festival, imagine, hospitals, shopping malls, supermarkets and other transportation, is not closed, the electricity supplier is not closing, in fact is that — electricity consumption, the public has become indispensable in our life business services, it with tap water, electricity, 365 days a year without rest. Third, hardware based electricity supplier is not closing, the establishment of warehousing and logistics, distribution and other hardware facilities, the coordinated development of the form and the corresponding rookie network, to maximize efficiency

春节不打烊,电商产业背后在谋合啥?-搜狐科技      春节不打烊,最近成为一个微博热词,包括天猫超市、苏宁等电商都在不遗余力的宣传它们的促销策略――今年春节,不打烊,除了劳动法规定的三倍工资外,快递员等从业者,还有丰厚的补贴。   菜鸟网络将电商春节不打烊推向了高潮,这家公司宣布,集结日日顺、万象、心怡等数十家仓配企业和快递公司近12万名员工,形成年末最强物流力量,确保春节期间全国90多个主要城市保持正常配送。   电商春节不打烊,从表面来看,是天猫、苏宁乃至背后海尔日日顺等产业合谋的一次促销,但这背后也寓意着深刻的产业变化。且容我一一道来。   春节是电商,乃至互联网的流量低谷,每年春节前后,互联网流量都要经历一次断崖式下跌。不过,从2010年开始,这种流量波动开始有了明显的变化,春节的电商乃至互联网流量在升温。   互联网是线下社会的映射,乃至放大。首先,中国是一个二元分裂的社会,城市与乡村,流动人口巨大,城市务工员返乡后,导致互联网流量大幅度下跌。   两个条件,弥补了二元分裂的鸿沟:1、移动互联网兴起,让互联网的门槛降低,不再只是简单的通过PC上网,包括智能手机等移动终端兴起;2、中国城镇化加速、以及新农村建设成就斐然,让乡村的信息化建设与城市的差距在减小。   以上都是宏观的解释,具体到电商层面则有另外几层因素:1、移动电商兴起,电商购物的门槛在降低,不再受到时间与地点的限制;2、电商品类在突破原有瓶颈,它成为与线下零售一样的主流服务标配;3、电商仓储配送等硬件设施建设完成,并伴随着菜鸟网络等形式发展,协同性提高。   第一点,自然不必多说。我们解释下二、三点。首先,电商品类在扩张,在菜鸟网络的通告中,我们看到,最主要覆盖的品类有:天猫超市、大家电、手机、服饰等多类目商品,“除能确保春节假日期间的正常配送外,大部分核心城市消费者下单后次日即达,最快的当天就能送到”。突围重点是:天猫超市、大家电、手机等。   电商此前是边缘产品边缘消费,现在主流产品主流消费。试想下,春节期间,医院、交通、商场、超市等也是不打烊的,电商不打烊,其实说明的是――电商消费,已经成为我们生活中不可缺少公共性的商业服务,它跟自来水、电一样,365天全年无歇。   第三点,电商不打烊的硬件基础,仓储、物流、配送等硬件设施的建立,乃至与之配套的菜鸟网络等形式的协调发展,使之效率最大化。   我们看数据吧:菜鸟网络副总裁万霖说,此次菜鸟网络集结了日日顺、万象、心怡等数十家仓配与快递公司,近12万名员工,以确保90多个主要城市保持正常配送。   这一数字在菜鸟网络等电商硬件基础来说,不过是冰山一角:这个联盟国内共拥有128个仓,能实现了7个城市当天送达与88城市次日达,并已建成了一张覆盖200多个县,10000个村服务站的农村末端网络和由超过4万个菜鸟驿站构成的城市末端网络。   正是有如此庞大的物流网络建设,才让电商春节不打烊,成为可能。   当然,春节不打烊,标志着电商购物成为我们生活中的水电煤一样。不管怎样,春节是团圆之日,为奋斗在一线的医生、护士、消防,还有电商快递员,道一声谢谢。每一份职业都足够伟大,每一位从业者都值得尊敬。   相关的主题文章: